![]() Web Media Brands Inc.’s App Data service says more than 71 million Facebook users play CityVille, which debuted in November 2010. 5:50AM NovemZynga has launched a 3-D version of 'CityVille', adding a new dimension as well as a mystery storyline in a sequel to the online social game. Zynga does not release totals for individual games. Zynga says more than 230 million active users plays its games, which also include Words With Friends and Mafia Wars. “We are constantly looking for unexpected ways to stay connected with our customers through new digital platforms and with the popularity of CityVille, this was a natural step,” says Alix Hart, Best Buy senior director of digital marketing. ![]() Players can place other businesses in their games, but they have generic names, like bakery or toy shop. The more prosperous the city is, the more points the player earns.īest Buy is the first branded retail store in CityVille, Zynga says. In a CityVille game, players build houses, businesses and roads to create a city, seeking to collect points they can use to unlock new game features. now enables consumers to add a virtual Best Buy store to a virtual CityVille city. Internet users have played online social games.įor instance, Best Buy Co. A “Social Gamer Study” from Information Solutions Group found that 98 million, or 41%, of U.S. Take a break from the world and enjoy life at a different pace. Experience nature at its finest, harvesting bountiful crops and raising hundreds of adorable animals. ![]() Internet users playing online social games, such as Zynga Inc.’s CityVille game available on Facebook, retailers are finding new ways to reach consumers. Zyngas Latest Featured Games Leave it all behind and escape to the farm, where the air is fresh and the people are friendly. Rethinking the Rules of Customer Engagement: Personalized, Proactive, Purposeful The Holidays Unwrapped: Global Shopper Insights & Predictions Walmart’s last-minute holiday strategies for the ecommerce marketplace seller! In short, Dow Jones reports, that the company will divide the virtual goods into "consumables and durables" as if they really existed.B2B Weekly Infographic: E-procurement is a priorityĪccelerating B2B Ecommerce in Manufacturing Zynga was founded in June 2007 by Mark Pincus, Michael Luxton, Eric Schiermeyer, Justin Waldron, Andrew Trader, and Steve Schoettler and have gone on to create over 30 games, most of which are hosted as applications on Facebook or MySpace. And this goes beyond the scope of our blog - and above my head, really - but Dow Jones has a fascinating piece on the unique circumstances that Zynga will face with its accounting. CityVille was a real-time city simulation game created and developed by Zynga. Zynga are the creators of CityVille and released the game on December 2, 2010. If you're asking yourself how Zynga makes money: users buy virtual goods using real money. Earnings for the first quarter of this year were $11.8 million on revenue of $235.4 million - putting the company on track to surpass the $1 billion mark in revenue this year. Zynga, which makes popular Facebook games such as "FarmVille" and "CityVille," saw revenues surge nearly 400% to $597.5 million in 2010 and reported a net profit of $90.6 million for the year. Zynga said in a posting on Reddit over the weekend that it is now accepting in-game purchases in seven of its online games, including FarmVille 2, CityVille. has since filed its own papers for a deal expected to be executed later this year. The objective of CityVille is to build and manage a virtual city from the ground up, with social features that allow users to interact with other user built cities, including the ability to buy land and open store franchises, all with a common virtual currency. LinkedIn completed its IPO in late May, and Groupon Inc. If completed, Zynga's IPO would be the latest debut of a high-profile online social-networking company this year.
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